Such kindness of warm sun, cant be repaid by grass. On March 14, Zhou Yan, an employee of Wenzhou C&U Bearing Co., Ltd. received a phone call from her mother in Duchang County, Jiujiang City, Jiangxi Province. Her mother told her happily, "Yan, I have received the birthday gift from the company. Great thanks for their kindness. Since March this year, more than 1,200 employees parents, like Zhou Yan, have been surprised and delighted by receiving such birthday wishes from other places.

Along with the "birthday gift" came a letter of blessing: "A wandering sons clothes, a loving mothers thread! No matter how far you go, you cant get away from your familys concern. Your child remembers that this month is your birthday! Due to busy work and long distance, your children cannot express their love and blessings to you in person, and cannot let you enjoy the happiness of your family, but they always miss you deeply in their hearts! We would like to dedicate this short paper to you: Happy birthday and be happy!"

I have been working in Wenzhou for four or five years, during this period, the company is very concerned about staff from other places like us, and even starting to send birthday gifts to our parents to show filial piety for us, which touched us greatly." In C&U, there are more than 10,000 employees like Zhou Yan. "Working outside, I always feel that I dont show enough care to my parents in my hometown. The company made up for one of our regrets by sending birthday gifts to our parents." Zhou Yan spoke out the heart of many employees. Wang Aimin, president of the labor union of the Group, said, "The company sends birthday gifts to employees parents to express gratitude for their efforts, to help employees and parents establish a bridge of regular contact, and to integrate filial piety into the corporate culture, so that gratitude is always in the heart."

Filial piety is the first and filial respect for parents is a traditional virtue of the Chinese nation. From this year, on the eve of each employees parents birthday, we will carefully purchase "birthday gifts" and send them by courier to show filial piety of our employees to their parents. According to statistics, a year of mail "birthday gifts" for the parents of employees will amount to more than 30,000, totaling more than 6 million yuan. In addition to gifts, there is a letter of sympathy in the gift box, and employees are asked to send birthday wishes to their parents by phone or video, hoping that each native family member will consciously become a propagator and practitioner of filial piety culture, and drive and influence more people around them.